12 January 2023
A new chapter traced in color. Absolute stars of the new Blackfin Spring-Summer 2023 communication campaign, the eyewear emerge from a background delimited by a minimalist three-dimensional space.
As in the construction of a graphical user interface, the geometric background figure becomes the unadorned ‘frame’ that connects the conceptual structure to the visual design. A functional element, helpful in drawing attention to the product, to the details of design and color, through the personalities of the four models interpreting the environment in which they perform.
In this campaign, photographed by Giovanni De Sandre, the company’s stylistic maturity achieves new heights. The product returns decisively to the foreground, allowing itself to be narrated by the array of rich, metallic, gradient colors that emphasize the geometry of the shapes and their singular, harmonious lines.
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